Has ROKU Read The Future Of Streaming Services?
From humble beginnings as a set-top box manufacturer for Netflix, to a booming slice of the streaming market during the global health pandemic, ROKU hasn’t done too badly for itself. It’s not exactly news that streaming services overall are one of the few arms of the entertainment industry that have seen positive growth through the global health crisis. Super-streamer ROKU has opted for a slightly different approach to the standard subscription model, however. Instead, they’ve opted to go with an advertising-based revenue stream. Commercials for ad-supported services and a share of the PPV and subscription service revenue on offer through its streaming sticks comprise the bulk of its revenue. In this way, it’s consolidated and leverage many streaming services for one smart package. While it seems to break the subscription service model, we’re also seeing consumers turn away from subscription only. It’s not all that surprising. Entertainment budgets are no longer as lib...