The Audience as Asset, Not Just as Viewers
We’ve seen a lot of shifts in the entertainment industry over the last decade. As everything has moved towards digital access and monetization, the role of the audience is now more important than ever. No longer are they just viewers, but an active asset that young filmmakers are using to sell their pitches, as we saw recently with Backrooms . Brandon Blake, entertainment lawyer at Blake & Wang P.A., looks a little deeper. Brandon Blake Part of the Pitch Film financing has always been a complicated thing. However, in an era where every variable is expected to be measurable, that moves the eyes on the screen into an asset of their own. Being able to arrive with a built-in audience may well be the leverage between a success...