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Showing posts from July, 2026

The Audience as Asset, Not Just as Viewers

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  We’ve seen a lot of shifts in the entertainment industry over the last decade. As everything has moved towards digital access and monetization, the role of the audience is now more important than ever. No longer are they just viewers, but an active asset that young filmmakers are using to sell their pitches, as we saw recently with Backrooms . Brandon Blake, entertainment lawyer at Blake & Wang P.A., looks a little deeper.                                                                          Brandon Blake Part of the Pitch Film financing has always been a complicated thing. However, in an era where every variable is expected to be measurable, that moves the eyes on the screen into an asset of their own. Being able to arrive with a built-in audience may well be the leverage between a success...

Peacock Launches Ad-Free Offerings on YouTube Primetime

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  If you were hoping to access Peacock’s Ad-Free tier through YouTube, you’re in luck, as YouTube honors part of its 2025 distribution deal with NBCUniversal with a new launch. Brandon Blake, entertainment lawyer with Blake & Wang P.A., has the full story.                                                                       Brandon Blake Peacock Premium Plus Now Available on YouTube The deal will now see Peacock Premium Plus available as part of YouTube’s Primetime Channels, the culmination of last October's deal between the two companies. It came on the heels of a rather contentious renegotiation battle that could have ended in a potential blackout.  This was one of several clashes YouTube faced last year, with Disney’s 15-day impasse possibly the most notable. Perhaps we can write them off as...

Netflix Makes Major Inroads in the French Market

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  One year after Netflix announced a major new carriage deal with TF1, the French broadcaster, to fill out its live and on-demand libraries, we’re finally seeing it all go live. Brandon Blake, entertainment lawyer at Blake & Wang P.A., is here to fill us in.                                                                        Brandon Blake   More to Watch, All in One Place At least, that’s what the campaign slogan for the launch wants to reassure us. Netflix is in the middle of an aggregation strategy at present (one that looks, honestly, a little like traditional pay TV), as its own way to broaden both the content on offer and its presence in its overseas territories. The idea being that viewers can watch TF1+ programs and live channels integrated directly into the standard Netflix environmen...