Have We Reached a Price Hike Too Far for Streaming?
Despite a flurry of price hikes earlier this year, new data from Ampere Analysis suggests that we’re reaching the bounds of what customers are willing to spend on an individual platform. Brandon Blake, entertainment attorney at Blake & Wang P.A., has all the details. Brandon Blake Reaching the Limit We’ve already seen the big three of streaming, Disney, Netflix, and Prime Video, scale down the ambition in their price hikes. In the 2024/2024 period, pricing increases averaged 24% per subscription type, which has slid to 14% in 2025/2026. We’ve also seen significant uptake for ad-supported tiers to reduce the cost burden on households, although average increases at this tier have been $1.61, versus $1.21 for more premium tiers. No...