In-flight Streaming Deals Offer New Market
In a novel turn of events, the in-flight entertainment has entered the streaming age. In a rapid evolution from the plane-wide single offering, through seat-back screens, it seems Delta is willing to take a gamble on streaming licensing. We asked entertainment lawyer with Blake and Wang P.A, Brandon Blake, about this new development. Brandon Blake 2-way trend Both Southwest and American Airlines, on the contrary, have chosen to ditch their seat-back screens and save on licensing costs, assuming travelers will carry their own range of devices. Delta, however, has made a different gamble. Stats suggesting that 75% of their 8 million monthly passengers still engage with the seat-back system on flights with it installed. Now Delta is hoping to lure passengers with streaming content dea...