Paramount Skips Carnegie Upfronts in 2023
It’s rare for there to be an upfront week calendar shift, but this coming year Paramount Global will not be holding its traditional get-togethers at New York’s Carnegie Hall. Blake & Wang P.A entertainment lawyer , Brandon Blake, looks at the shift in more detail. Brandon Black A Swing to Intimate Instead of the traditional upfront presentation, Paramount Global released plans for a ‘series of high-impact, intimate gatherings’ with each of their major agency partners and clients. In 2022, we already saw them utilize an abbreviated presentation. But the swing away from Carnegie Hall entirely breaks a pattern we’ve seen for decades with first CBS and then Paramount holding fort there. While 2022’s return to purely in-person events may have seemed like a return to the ‘norm,’ it also signaled a transformative time for the industry as a whole. So this likely won’t be the only novel reinvention of tried-and-true traditions we see, especially regarding the advertising industry’s rel...