A Rebrand is in the Works for Paramount Global It
A Rebrand is in the Works for Paramount Global It’s no secret that much of the growth in the streaming industry over the last year and a half has been driven by global-focused policies rather than the domestic market. With Paramount in the midst of a massive shakeup to their business, the news that a rebrand, as well as a shift in focus, for the Paramount international studios business is coming is no surprise. But what does the future hold for the changed service? Blake & Wang P.A entertainment attorney , Brandon Blake, breaks down what we know. Global Mindset, Local Execution High-end scripted content in a wealth of languages, created to drive growth for Paramount+, seems to be the name of the game for the refreshed face of Paramount Global. Replacing the ViacomCBS International Studio brand, Paramount’s business outside the US will now operate as Paramount Television International Studios, or PTIS. And they’re not shy about the intention to drive acquisitions and engagemen...