Is Korean Content the New ‘It’ Child? Netflix Thinks So
Last week we saw Netflix co-CEO, Ted Sarandos, make an intriguing revelation. Apparently more than 60% of Netflix subscribers have accessed at least one piece of Korean content, being termed ‘K-content’ on the platform. The key reason? Powerful storytelling finding a global resonance with audiences. Brandon Blake , entertainment attorney with Blake & Wang P.A, is here to elaborate on this interesting revelation. The Southern Korean Content Boom It’s been hard to miss the profound impact Korean-language dramas, as well as Korean-produced content, has had on the entertainment market in the last few years. One need only look at the exponential successes of Parasite and Squid Game for that. However, they have been the star titles in a slower, more insidious, K-content boom. According to Netflix, for example, 90% of viewership for Korean romances is now coming from outside of Korea itself. Success stories in themselves, of course. But it is- or rather was- unusual to have...