Are Wide “Specialized Releases” Becoming the New Norm?
Traditionally, the film industry saw appealing popular fare head to a default wide release, while more specialized, genre, and indie projects would seek out only limited runs. This dynamic seems to be shifting fast in Hollywood as we see more and more “specialty” projects conquer wide-release models. Industry expert from Blake & Wang P.A., entertainment attorney Brandon Blake, gives us some insight into this new development. Brandon Blake A Year of Wide Releases In 2024 alone, we’ve seen Megalopolis , Conclave , The Apprentice , and now also The Substance opt for wide releases, even on short runs. Previously, these would have seen a Los Angeles and New York debut at best. In the case of The Substance , this is also a first for a niche streamer, MUBI. Its widest release before the nearly 2k screen debut for The Substance was Passages , which played in 114 theaters. This shift to broad re