Amazon Brings Ad-Supported Prime Video to New Markets
Last week, Amazon announced its intention to bring the opt-out Prime video ad-supported ‘upgrade’ to 5 new major markets in 2025. This will build on the once controversial but remarkably lucrative introduction of ads to Prime Video in key anchor markets that began this year. Our Blake & Wang P.A. entertainment lawyer , Brandon Blake, has all the details. Brandon Blake 5 New Markets Brazil, India, New Zealand, the Netherlands, and Japan will be added to the ad-supported version of Prime Video sometime next year. This tier already operates domestically and in Australia, France, Germany, Austria, Canada, Italy, Spain, Mexico, and the UK. As with these earlier rollouts, users who want to keep their ads-free experience will also have the option to upgrade to the new premium tier. An Unusual Strategy Amazon’s decision to use an opt-out model for their ad-supported tier, rather than the opt-in new t