Linear TV Loses Ground to Streaming in February
Despite the hype and action of the Super Bowl, traditional linear TV services continued to lose ground against streaming services in February. Brandon Blake, our expert entertainment lawyer Los Angeles from Blake & Wang P.A., takes a closer look at the figures. Brandon Blake Below 50% of the Market In February, cable and broadcast services accounted for just 44% of all TV usage, a further slip from its January totals. This was despite their being record-making audiences for the Super Bowl, one of the highlights of the live sports calendar and traditionally a big moment for linear services. Ironically, the Super Bowl this year drove one of Nielsen’s biggest single days in the history of their...