Disney Eyes Amazon-Like Subscription

 Bundling streaming services as a way to offset subscriber churn seems to be the focus of the day. It can be no surprise, then, that Disney- already something of a master of bundling- would be looking at a new way to leverage the power of value proposition to boost their streamer. Strangely, they seem to be encroaching on Amazon Prime’s territory. Entertainment lawyer Brandon Blake, from Blake & Wang P.A, looks deeper.

                                                                          Brandon Blake                             

                    

Amazon Prime, but Disney

To date, Amazon is one of the few global entities with strong entertainment stakes that still significantly tops Disney’s market cap. Disney wants to change that- aggressively. Perhaps it should be more of a surprise that they haven't tried to roll the pulling power of their iconic theme parks- and juicy merchandising- into their thriving bundle model to date. But now that’s being addressed. That will be the focus of what’s being (very unofficially) called ‘Disney Prime’ in its planning stages. 


It has taken a while, of course, for the parks and experiences division to hit the ground running again after the pandemic shutdowns. This year has seen a big recovery, and with their shift to focusing on cross-selling techniques, this seems like a logical new direction.

Data Metrics

They’re not particularly trying to hide that they’re hoping to leverage customer data for personalization in this new endeavor, however. As well as the considerable pulling power of the ‘Disney Lifestyle’. Perhaps we can read a little of the newly-emergent Metaverse concept in their plans, too, with the fusion of digital and real-life experiences.


While there already is a bundle program similar to this, requiring a multi-year signup, ‘Disney Prime’ is more targeted at casual consumers. One of the big draws will be the ability to scan a QR code and snap up merchandising- including costumes, t-shirts, and toys- for shows being watched. And, of course, keeping these items limited to subscription-owners only.

It’s an ambitious model to ape, but the House of Mouse has the power to do it. It will be interesting to see what comes next.


Comments

Post a Comment

Popular posts from this blog

Is Kung Fu Panda 4 the Key to a Reinvigorated 2024 Box Office?

Image
 With Dune: Part Two having finally powered up the 2024 box office, it's time to build on that impetus if the wider box office recovery is to continue. There could be another strong contender lurking in the wings for this weekend’s releases- but it will doubtless surprise you to learn that this hope lies with the fourth installment of the animated Kung Fu Panda saga! Blake & Wang P.A. entertainment attorney Los Angeles , Brandon Blake, has more on this ironic twist for us.                                                                          Brandon Blake Two $40M Grosses on the Cards For the first time since July 2023 and the Barbenheimer dual release, we have a chance at not one, but two, films grossing over $40M this weekend. In fact, those figures may top $50M! While Dune: Part Two...
Read more

Netflix Ad Tier Turns in Fantastic Growth

Image
 What a difference half a year can make! With Netflix’s ad-supported subscription tier first launched only 18 months ago, the streamer has managed to nearly double its subscriber base since the start of 2024. Blake & Wang P.A. entertainment lawyer , Brandon Blake, fills in the details. Brandon Blake Impressive Subscriber Gains Netflix’s total subscribers for the ad-supported tier now number 40 million monthly active users. In January 2024, it was 23 million. The streamer was understandably gleeful to reveal this news at its first in-person Upfronts presentation in New York earlier this month. At its first-ever Upfronts presentation, which was held digitally in 2023, the ad tier had 5 million monthly active users.   Additionally, we were told that 40% of active signups now opt for the ad-supported plan, in countries where it is currently available. Of course, much of this can be attributed to a rather kind price ($7 domestically) for this tier, well below most of ...
Read more

Hulu on Disney+ is Officially Here

Image
While the Hulu on Disney+ Beta bundle has been live since last year, we have officially reached the point of full integration. Intriguingly, much of the executive focus on the new bundle has been around the technical advancements needed to unite the two platforms. You could take a look at entertainment lawyer Brandon Blake, from Blake & Wang P.A., looks in more depth at the united offering.                                              Brandon Blake Technical Advancements While few viewers are likely to know (or care, frankly) about the backstage technology that powers their viewing experience, Disney executives have been keen to hammer home the potential for happier, healthier subscriber engagement and retention with the new tech shift. They have gone as far as to call it the “most extensive technical advancement” since launch. At this point, it is clear that they ...
Read more