Roku Turns to Sport Streaming

 Live sports streaming is accelerating fast, with more and more sports programs turning to streaming services, instead of traditional broadcast, to reach the widest audience possible. Roku has made itself a small, but solid, corner in the world of streaming giants through its adaptability- and it seems they’re back at it again with this new development, too. Brandon Blake, entertainment lawyer with Blake & Wang P.A, has the news.

Brandon Blake


Sports Dedicated Corner

Roku will now add a dedicated area in their streaming interface for live sports fans to track the action. This will act as a centralized hub for their wider sports streaming offerings, sparing watchers the need to toggle between various apps to find the coverage they’re looking for. 

 

With sports now booming across a range of streaming services- from Amazon’s NFL Thursday Night Football to Apple’s Major League Baseball and the wealth of sports now on offer through Disney’s ESPN+. Word is that Netflix are hoping to add sports to their lineup, too. The streaming providers covered under Roku’s banner includes FoxSports, DirecTV, FuboTV, Peacock, Paramount+, Prime Video, TNT, truTV, TBS, and the Roku Channel itself. 

Sports Zone

The ‘zone’ Roku are developing will also include sports-focused entertainment talk shows like The Rich Eisen Show, which moved exclusively to Roku this year. Roku has managed to position itself as something of a streaming gatekeeper in the US market, with 65.4M active accounts and rising in addition to their interface being used on about a third of the Smart TV market.

 

Choosing to reunite the rather fragmented sports streaming market could be a strong tool to help further those goals, too. The one thing linear broadcast did offer the sports fan was a more focused and centralized way to access live games. Bringing that back to the streaming sports fan could prove valuable indeed for them.

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