AMC+ Gets Ad-Tier and New Data Platform
On trend with their peers, AMC+ will be getting a cheaper ad-supported tier. With a new CEO, and the company emerging from a tumultuous period of layoffs and changes, the news that they’re launching a new data platform along with it is reasonably exciting, too. Entertainment lawyer with Blake & Wang P.A, Brandon Blake, brings all the details to the table. Brandon Blake 2023-24 Upfronts While there is no launch date or pricing for the service currently available, it is being pushed as part of their 2023-24 Upfront pitch and sales process, so we are anticipating a fast rollout. Rather than one central platform, AMX offers a wealth of niche streaming services, with AMC+ the cornerstone and largest among them. Bundle subscribers will also be included in the ad-supported options. The wider ramifications of the streaming business model have been front-and-center of the conversation for the last two years. AMC, rather uniquely, focuses specifically on scripted, adult-aimed content. ...