AMC+ Gets Ad-Tier and New Data Platform

 On trend with their peers, AMC+ will be getting a cheaper ad-supported tier. With a new CEO, and the company emerging from a tumultuous period of layoffs and changes, the news that they’re launching a new data platform along with it is reasonably exciting, too. Entertainment lawyer with Blake & Wang P.A, Brandon Blake, brings all the details to the table.

Brandon Blake


2023-24 Upfronts

While there is no launch date or pricing for the service currently available, it is being pushed as part of their 2023-24 Upfront pitch and sales process, so we are anticipating a fast rollout. Rather than one central platform, AMX offers a wealth of niche streaming services, with AMC+ the cornerstone and largest among them. Bundle subscribers will also be included in the ad-supported options.


The wider ramifications of the streaming business model have been front-and-center of the conversation for the last two years. AMC, rather uniquely, focuses specifically on scripted, adult-aimed content. Like Sony, though in a completely different model, they’re bargaining on staying focused and niche to stand out from the crowd, rather than chasing the ‘one-stop subscription’ model larger companies are using.

New Ad System

No doubt they’re hoping that a refined advertising ecosystem for their platforms will also help support their growth. A new data program, Audience+, will also roll out to AMC+ shortly. Developed with analytics firm 605, promised features include the ability to ‘buy’ genre and series options. It is also capable of delivering three targeted spots per hour across all their channels, with addressability on-par with the tech companies and social media, and far higher than current industry norms.


In the battle to see what streamers fall by the wayside, we’re seeing very few opt to focus on niche markets. Will AMC’s bid be enough to keep them distinct, useful, and profitable in a tough landscape? If the new data platform can deliver on its promises to offer such a highly refined feedback and targeting system, the answer may just be yes. 


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