AMC+ Gets Ad-Tier and New Data Platform

 On trend with their peers, AMC+ will be getting a cheaper ad-supported tier. With a new CEO, and the company emerging from a tumultuous period of layoffs and changes, the news that they’re launching a new data platform along with it is reasonably exciting, too. Entertainment lawyer with Blake & Wang P.A, Brandon Blake, brings all the details to the table.

Brandon Blake


2023-24 Upfronts

While there is no launch date or pricing for the service currently available, it is being pushed as part of their 2023-24 Upfront pitch and sales process, so we are anticipating a fast rollout. Rather than one central platform, AMX offers a wealth of niche streaming services, with AMC+ the cornerstone and largest among them. Bundle subscribers will also be included in the ad-supported options.


The wider ramifications of the streaming business model have been front-and-center of the conversation for the last two years. AMC, rather uniquely, focuses specifically on scripted, adult-aimed content. Like Sony, though in a completely different model, they’re bargaining on staying focused and niche to stand out from the crowd, rather than chasing the ‘one-stop subscription’ model larger companies are using.

New Ad System

No doubt they’re hoping that a refined advertising ecosystem for their platforms will also help support their growth. A new data program, Audience+, will also roll out to AMC+ shortly. Developed with analytics firm 605, promised features include the ability to ‘buy’ genre and series options. It is also capable of delivering three targeted spots per hour across all their channels, with addressability on-par with the tech companies and social media, and far higher than current industry norms.


In the battle to see what streamers fall by the wayside, we’re seeing very few opt to focus on niche markets. Will AMC’s bid be enough to keep them distinct, useful, and profitable in a tough landscape? If the new data platform can deliver on its promises to offer such a highly refined feedback and targeting system, the answer may just be yes. 


Comments

Post a Comment

Popular posts from this blog

Is Kung Fu Panda 4 the Key to a Reinvigorated 2024 Box Office?

Image
 With Dune: Part Two having finally powered up the 2024 box office, it's time to build on that impetus if the wider box office recovery is to continue. There could be another strong contender lurking in the wings for this weekend’s releases- but it will doubtless surprise you to learn that this hope lies with the fourth installment of the animated Kung Fu Panda saga! Blake & Wang P.A. entertainment attorney Los Angeles , Brandon Blake, has more on this ironic twist for us.                                                                          Brandon Blake Two $40M Grosses on the Cards For the first time since July 2023 and the Barbenheimer dual release, we have a chance at not one, but two, films grossing over $40M this weekend. In fact, those figures may top $50M! While Dune: Part Two...
Read more

Netflix Ad Tier Turns in Fantastic Growth

Image
 What a difference half a year can make! With Netflix’s ad-supported subscription tier first launched only 18 months ago, the streamer has managed to nearly double its subscriber base since the start of 2024. Blake & Wang P.A. entertainment lawyer , Brandon Blake, fills in the details. Brandon Blake Impressive Subscriber Gains Netflix’s total subscribers for the ad-supported tier now number 40 million monthly active users. In January 2024, it was 23 million. The streamer was understandably gleeful to reveal this news at its first in-person Upfronts presentation in New York earlier this month. At its first-ever Upfronts presentation, which was held digitally in 2023, the ad tier had 5 million monthly active users.   Additionally, we were told that 40% of active signups now opt for the ad-supported plan, in countries where it is currently available. Of course, much of this can be attributed to a rather kind price ($7 domestically) for this tier, well below most of ...
Read more

Hulu on Disney+ is Officially Here

Image
While the Hulu on Disney+ Beta bundle has been live since last year, we have officially reached the point of full integration. Intriguingly, much of the executive focus on the new bundle has been around the technical advancements needed to unite the two platforms. You could take a look at entertainment lawyer Brandon Blake, from Blake & Wang P.A., looks in more depth at the united offering.                                              Brandon Blake Technical Advancements While few viewers are likely to know (or care, frankly) about the backstage technology that powers their viewing experience, Disney executives have been keen to hammer home the potential for happier, healthier subscriber engagement and retention with the new tech shift. They have gone as far as to call it the “most extensive technical advancement” since launch. At this point, it is clear that they ...
Read more