TPG Re-Enters the Talent Game

 It’s starting to look a little like 2021 again. At least in the talent management industry. TPG, the private-equity firm that sold off its majority stake in CAA in a deal finalized in 2021 is re-entering the talent management space with a new company. Brandon Blake, entertainment lawyer at Blake & Wang P.A., has all the news.

 


Brandon Blake

New TPG Company

A newly formed TPG company will now take a majority stake (from Canada’s Boat Rocker, Inc.) in Hollywood’s Untitled Entertainment. The deal is said to have closed at about $37.7M and includes 8.8% of the outstanding common equity.

 

Boat Rocker’s former president will take the role of CEO, with their former EVP moving into the COO role. Untitled’s founding partners will remain as co-CEOs and partners. Untitled currently works across all areas of the entertainment industry, from digital media and TV/theater through to fashion and music.

 

However, TPG has also indicated that it intends to further grow its stable of talent-centric companies over the next few years.

Future Representation Growth

The last few post-pandemic years have seen a lot of evolution in the talent management space, with some significant M&A activity, sell-offs, and consolidations. The CAA itself has had a rocky time in recent years, with several key changes to the company structure.

Seeing TPG re-enter the representation space was something of a surprise, however. Currently, plans are to evolve this initial stake in Untitled into a group of related complementary companies and a full representation ecosystem. TPG currently manages over $224B in assets globally.

The talent management industry has seen a considerable evolution (and several challenges) in recent years, as market consolidation, financial vulnerabilities, and legal disputes intersected with a rapidly changing media landscape. With TPG’s re-entry into the landscape, we could see even more interesting changes ahead. 

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