Netflix Enters the Top Four of Media Distributors According to Nielsen

June 2024 was a record month for streaming. As the Nielsen tables finally turn towards streaming as the major entertainment growth industry, it's no surprise to see the larger streaming platforms take their place among key media distributors. What is surprising, however, is just how high they have soared. Our entertainment lawyer and inside source, Blake & Wang's Brandon Blake, has some good news to share. 


Brandon Blake

Netflix Claims Another Crown

For now, at least, Netflix remains the undisputed king of the domestic streaming landscape. However, its fourth-place arrival in the ranks of all media companies (in terms of share of TV use in the US) was a surprise. This is its best performance to date in Nielsen's three published Gauges. YouTube also continues strongly, chasing Disney's top spot closely.


Netflix scooped up 8.4% of all TV viewing in June 2024, powered primarily by the appeal of the latest Bridgerton series and a surprising interest in its library series, Your Honor. This puts it just a tenth of a percent behind NBC Universal. Paramount claimed 7.9% of TV usage, while Warner Bros Discovery accounted for 7.4%. It's worth highlighting that they still have cable or other linear services to back them up. 

Disney Keeps the Distributor Crown — For Now

Disney has been in the top distributor spot for every month Nielsen has provided data for, at 10.8% of all TV use. This covers all its outlets, including ESPN and ABC alongside Hulu and Disney+. Right behind it, we have YouTube, at 9.9%, its best performance to date. 


Other notable entrants who crossed the 1% threshold needed for inclusion include Roku Channel, Fox, Amazon, Wiegel Broadcasting, Scripps, A+E Networks, AMC Networks, and Hallmark. Together, these accounted for almost 72% of all TV use domestically in June.


One thing is increasingly clear — the future of entertainment services is becoming increasingly streaming-dominant. The only real question remaining is whether Netflix will continue its ascendancy as other streaming platforms slowly inch their way into the black. 

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