Neon Makes a Strong Play for Awards Season Success

 

Armed with its 6th consecutive Cannes Palme d’Or winner, Neon is ramping up its awards season bid with a surprisingly successful limited screening. Brandon Blake, our best entertainment lawyers in los angeles in the know from Blake & Wang P.A., takes a look at the film’s chances ahead of the major awards events.

 


                                                                           Brandon Blake

Neon: Not an Accident

It Was Just An Accident took $68k over a single weekend and three screens, for a $115k total over five days. It’s clear they’re hoping the film will join its stable of award winners, including Parasite’s 2019 success and a four year winning streak since 2021 with Titane, Triangle of Sadness, Anatomy of a Fall, and Anora, and its recent Cannes victory certainly sets it up for that success.

 

Alongside its current limited opening, It Was Just An Accident will add a few more further runs in LA alongside San Francisco and other key markets this coming weekend.

Following Their Formula

A release in this timeframe and with a similar slow rollout has been Neon’s pattern for its winners to date, and while there is no one “winning formula”, it seems they are pursuing the same strategy for It Was Just An Accident, in the hopes of positioning it for a Best International Feature nomination (and, no doubt, a hoped-for Best Picture and Director nomination) along the way.

 

Historically, a Cannes win is something quite special, and can bring an already-loyal core audience out to watch, amplifying it among their own circles in turn. Neon is betting on that word of mouth to score it a victory.

 

In a market that has changed a lot in recent months, will it be enough to net Neon a 5-for-5 winning streak? This is certainly one of the best contenders currently courting critical notice, so it will be a good one to watch as awards season kicks into high gear.

 

 

 

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