YouTube Snags Even More of the TV Market

 

It’s definitely been a great quarter (and indeed, a great year) for YouTube TV. As it releases its next quarter earnings, complete with a growing share of the TV Market, we have Brandon Blake, Entertainment Lawyer Los Angeles at Blake & Wang P.A., with the facts and figures.

 


                                                                          Brandon Blake

 

Advertising Grows

 

In the latest financial quarter, YouTube TV advertising brought home $10.3B. This is a significant rise from the start of the year, which closed at $8.9B, rising to $9.8B in the previous quarter.

Alphabet, its parent company (alongside Google), took in total revenue of $102.35B, with earnings per share of $2.87. This is a 16% growth over 2024, and came in above analysts’ expectations. For YouTube specifically, it is a 15% rise.

 

This tells us something many already knew- YouTube is consistently leading the TV Viewing market domestically. It accounts for 12.6% of all September viewing, beating even Netflix, let alone other streaming services.

 

Strong Subscriber Base

 

They also announced a subscriber base that is now over 300M paid viewers strong. This was led mostly by Google One’s expanded cloud service and, you guessed it, YouTube Premium, the option without ads.

 

All in all, it was a fantastic quarter for both Alphabet and YouTube, with double-digit growth across most parts of their operations. It’s also the first-ever quarter to cross the $100B line.

Unnotable before it broke free of the “other” category of Nielsen’s Gauge report, YouTube TV’s rise since then has been impressive, reinventing the “cute home of funny videos” as a real streaming contender to rival even Disney and Netflix. It will be fascinating to see how it manages this explosive growth as it hits full maturity- and what might be next for this mostly unsung member of the streaming service pool.

 

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