Roku Stock Buoyant on Back of Amazon Distribution Deal

 With a new multi-year deal in the bag that will keep the Amazon Prime Video app in Roku’s channel store, their stock is looking better than ever, as is their growing presence on the entertainment market. Blake & Wang P.A entertainment lawyer, Brandon Blake, has more on this key deal.


                                                         Brandon Blake


Ongoing Availability

While full terms of the agreement have yet to be disclosed, the stock market was confident enough post-announcement to see a sharp rise in Roku stock. For viewers, the new deal will see both Amazon Prime Video and IMDB TV content remain accessible through the Roku Channel Store. 


This led to a 5% peak in Roku shares, bringing them to $132.11 on the NASDAQ Exchange last Tuesday. 

Streaming Consumption Rise

We’ve looked before at how Roku’s influence in the Smart TV market has enabled it a fair chunk of growth, and keeping these popular channels open can only be another feather in its cap. While Roku still maintains a presence in physical products, namely its streaming boxes and sticks, it’s also made significant gains in the last year as a stand-alone streaming video platform, as well as continuing a notable presence as the UI of choice over a wide variety of mid-range smart-TV brands.


Interestingly, unlike many other streaming entities, it has done this entirely through advertising revenue, and it continues to be a strong growth engine for them. This is in sharp contrast to more traditional studio streamers, which have only just begun to embrace cheaper AVOD tiers as part of their streaming business models. 


While we will never likely see Roku’s name in lights quite the way we do Disney+ or Netflix, it’s certainly a strong contender in the market, and this new deal will doubtless pave the way for some further growth through the year. It’s well worth keeping them on your radar.


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