Paramount+ Orders 150 International Originals

 International is in, at least when it comes to trying to draw new subscribers in the streaming market. Hopping on the trend bandwagon, Paramount+ has announced its plans to commission a decidedly ambitious 150 brand-new international originals over the next three years alongside a look at its 7-strong 2022 slate for the same market. Entertainment attorney from Blake & Wang P.A, Brandon Blake, breaks it down.

                                                         Brandon Blake

The International Investment

Paramount+ has been investing fairly heavily in international titles as it is, and we’ve had seven more (mostly series) announced for their coming slate this year in addition to the planned 150 upcoming entrants between now and the end of 2025. Many will be developed in partnership with VIS, their recently acquired international studio.

 

No doubt part of this announcement was intended to leverage attention as they kick off their South Korean launch and the U.K and Ireland launch coming this week. News and attention on what they offer locals are always well received. However, it’s also consistent with their announced long-term strategy of combining local draw cards with global attention-drawing franchises to keep Paramount+ viable and competitive in the streaming landscape. 

Global Studios

As one of the oldest studios running currently in the Hollywood landscape, with over 20 studios controlled by the Paramount brand globally (VIS being one of them), Paramount is particularly well-placed to gain leverage on this strategy, too. It’s a great opportunity for local partnerships that have the potential to spread globally if the right content and audiences can be reached, and should be quite exciting for local language audiences as well as content creators in each country. 

 

Pushing a new, quality, and diverse international slate is a kingpin for Paramount+ currently. Will it be enough to create the perception that it offers ‘incredible value’ to subscribers in the saturated streaming landscape as they promise? They certainly believe so. It will be interesting to see how this strategy pans out for them long-term.






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