Disney returns to Dish

 After yet another vicious carriage agreement- or possibly rather disagreement- we have now seen Disney’s offerings return to Dish. Brandon Blake, entertainment lawyer with Blake & Wang P.A, has the news.


                                                         Brandon Blake

Temporary Restoration

The Disney components of the service went dark as of the end of September due to the dispute over their existing carriage agreement with the service. While it has now been restored to the platform, it is a handshake agreement only, and Disney are clear that the return to service is merely temporary until a new deal can be finalized.

 

We’ve seen many such carriage deals reach the end of their existing terms without clear renewal agreements in place over the last few months. For Dish, it’s the second in a month, with the Game Show Network also going temporarily dark after a carriage dispute earlier in September. 

Flagship Series

With both the NFL-focused Monday Night Football thick in the middle of the season and ABC’s flagship series Grey’s Anatomy due to launch at the start of the broadcast season, we can understand why Disney may have been keen to leverage more out of the carriage deal than the existing agreement had to offer. They have, after all, taken great pains to inform us that they want a fair and market-based agreement to allow the carriage of their coveted stable of content. Affecting not only Disney, but also ESPN, ABC, National Geographic and BabyTV, Dish and Sling TV carry quite a lot of Disney’s products and this wouldn’t be the first time they’ve leverage an outage to net them the terms they want.

 

This suspension seems to be a growing marketing tactic as streamers and other broadcast services battle for their own slice of the lucrative entertainment pie. Coupled with a ton of new first-look deals and the mergers and acquisitions we’ve seen through the last year, there’s a palpable shift in the wider entertainment space that should prove interesting indeed over the next few years.

 

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