Paramount + Announces First Cornerstone Mobile Distribution Deal in the UK

Like it or loathe it, the idea of streaming on mobile is going nowhere. In a record first mobile distribution deal on their international market, Paramount+ has now announced a partnership with the UK’s Three, a mobile phone company. It’s an interesting way to grow their direct-to-consumer distribution market, certainly. Entertainment lawyer with Blake & Wang P.A, Brandon Blake, has more. 

Brandon Blake


Available on Monthly Plan

This deal will be on offer to all (new) Three customers who opt-in for a qualifying monthly plan. This, in effect, makes Paramount+ the exclusive subscription partner for video-on-demand at the mobile company. Depending on the plan chosen (and its associated tariff), Three subscribers will get a short-term complementary access to the service. Once the introductory offer expires, they will be able to opt-in for the service permanently at whatever the current price at the time is. They will be able to use mobile billing to pay for the service, too.

A New Take on Distribution

While we’ve seen a swing away from purely chasing subscriber numbers over the last year for all the major streamers, this could be an interesting way for Paramount+ to chase its 100M subs by 2024 goal. Given they are currently sitting somewhere around 40M, it is certainly needed! All the same, Paramount+ has been averaging around 15B hours consumed on its services. Yet it does need an edge if it is to remain competitive against the likes of Disney+, Netflix, and even the Warner Bros Discovery flagship HBO Max service.


Will this be the growth push it needs to flourish? It’s certainly a market that’s very under-tapped at the moment, so there could be solid potential. The real question is how many of those complementary subscriptions will roll over into the paid service. For now we can only wait and see.



Comments

Post a Comment

Popular posts from this blog

Is Kung Fu Panda 4 the Key to a Reinvigorated 2024 Box Office?

Image
 With Dune: Part Two having finally powered up the 2024 box office, it's time to build on that impetus if the wider box office recovery is to continue. There could be another strong contender lurking in the wings for this weekend’s releases- but it will doubtless surprise you to learn that this hope lies with the fourth installment of the animated Kung Fu Panda saga! Blake & Wang P.A. entertainment attorney Los Angeles , Brandon Blake, has more on this ironic twist for us.                                                                          Brandon Blake Two $40M Grosses on the Cards For the first time since July 2023 and the Barbenheimer dual release, we have a chance at not one, but two, films grossing over $40M this weekend. In fact, those figures may top $50M! While Dune: Part Two...
Read more

Netflix Ad Tier Turns in Fantastic Growth

Image
 What a difference half a year can make! With Netflix’s ad-supported subscription tier first launched only 18 months ago, the streamer has managed to nearly double its subscriber base since the start of 2024. Blake & Wang P.A. entertainment lawyer , Brandon Blake, fills in the details. Brandon Blake Impressive Subscriber Gains Netflix’s total subscribers for the ad-supported tier now number 40 million monthly active users. In January 2024, it was 23 million. The streamer was understandably gleeful to reveal this news at its first in-person Upfronts presentation in New York earlier this month. At its first-ever Upfronts presentation, which was held digitally in 2023, the ad tier had 5 million monthly active users.   Additionally, we were told that 40% of active signups now opt for the ad-supported plan, in countries where it is currently available. Of course, much of this can be attributed to a rather kind price ($7 domestically) for this tier, well below most of ...
Read more

Hulu on Disney+ is Officially Here

Image
While the Hulu on Disney+ Beta bundle has been live since last year, we have officially reached the point of full integration. Intriguingly, much of the executive focus on the new bundle has been around the technical advancements needed to unite the two platforms. You could take a look at entertainment lawyer Brandon Blake, from Blake & Wang P.A., looks in more depth at the united offering.                                              Brandon Blake Technical Advancements While few viewers are likely to know (or care, frankly) about the backstage technology that powers their viewing experience, Disney executives have been keen to hammer home the potential for happier, healthier subscriber engagement and retention with the new tech shift. They have gone as far as to call it the “most extensive technical advancement” since launch. At this point, it is clear that they ...
Read more