Paramount + Announces First Cornerstone Mobile Distribution Deal in the UK

Like it or loathe it, the idea of streaming on mobile is going nowhere. In a record first mobile distribution deal on their international market, Paramount+ has now announced a partnership with the UK’s Three, a mobile phone company. It’s an interesting way to grow their direct-to-consumer distribution market, certainly. Entertainment lawyer with Blake & Wang P.A, Brandon Blake, has more. 

Brandon Blake


Available on Monthly Plan

This deal will be on offer to all (new) Three customers who opt-in for a qualifying monthly plan. This, in effect, makes Paramount+ the exclusive subscription partner for video-on-demand at the mobile company. Depending on the plan chosen (and its associated tariff), Three subscribers will get a short-term complementary access to the service. Once the introductory offer expires, they will be able to opt-in for the service permanently at whatever the current price at the time is. They will be able to use mobile billing to pay for the service, too.

A New Take on Distribution

While we’ve seen a swing away from purely chasing subscriber numbers over the last year for all the major streamers, this could be an interesting way for Paramount+ to chase its 100M subs by 2024 goal. Given they are currently sitting somewhere around 40M, it is certainly needed! All the same, Paramount+ has been averaging around 15B hours consumed on its services. Yet it does need an edge if it is to remain competitive against the likes of Disney+, Netflix, and even the Warner Bros Discovery flagship HBO Max service.


Will this be the growth push it needs to flourish? It’s certainly a market that’s very under-tapped at the moment, so there could be solid potential. The real question is how many of those complementary subscriptions will roll over into the paid service. For now we can only wait and see.



Comments

Post a Comment

Popular posts from this blog

Ad-Supported Tiers Are Winning, But Why Are Streamers So Keen?

Image
 As a spate of price increases touch all but the ad-supported tiers of most of the major streaming players, it’s clear the streaming world has thoroughly embraced the ad-tier model as a key driver of future streaming growth. But with so many streamers actively pushing new subscribers to their cheaper plans, what’s the secret? And how will this help them achieve that coveted profitability?One of the best entertainment lawyers Los Angeles Brandon Blake, from Blake & Wang P.A, takes a closer look. Brandon Blake Broader Audiences It’s no news that the wider market- Wall Street in particular- has finally realized that the pandemic-spurred boom in subscription numbers is unsustainable. Premium tiers may deliver premium features, but at a time when most households are looking for ways to cut costs, they’re less attractive than they once were. For many, this means a cheaper offering with only a little less convenience looks a whole lot more attractive. What is quite interesting is tha
Read more

Fall Film Festival Acquisitions to Know

Image
 With the traditional red carpet promenade severely limited by strike action, the fall film festival circuit gave indie movies a near-unprecedented chance to shine to buyers. While some jitteriness around the SAG-AFTRA waiver system caused slower-than-normal sales and some of the larger AMPTP distributors to opt for a ‘wait and see’ policy, there have been some strong acquisitions to keep on your radar. Entertainment lawyer Brandon Blake, of Blake & Wang P.A., highlights just a few to watch. Brandon Blake Festival and Post-Festival Sales Of the titles acquired during the festival itself, we see Sing Sing (to A24) headed to 2024 theatrical release in a seven-figure deal. Sorry/Not Sorry (Greenwich Entertainment) and Do Not Expect Too Much from the End of the World (Wavelengths)also attracted considerable festival attention. Despite the quiet market overall for documentaries, Netflix took home Mountain Queen: The Summits of Lhakpa Sherpa alongside Women of the Hour as the fi
Read more

The Sticky Question of Residuals: Could Netflix Have the Answer?

Image
 Has there been any more contentious issue in the entertainment industry this year than that of residuals? One potential solution to this thorny issue lies in the success-based residual metrics already employed in parts of Europe- ironically, and most notably, by Netflix themselves. Brandon Blake, entertainment lawyer Los Angeles from Blake & Wang P.A, takes a look at this most unusual development. Brandon Blake The European Model Where European copyright legislation and Netflix meet, there could be middle ground. Netflix has already established several collective streamer residual agreements in European countries, from France to Germany, and Scandinavia. These agreements offer additional compensation to creators for well-performing content. However, the level of transparency regarding compensation details remains a concern for both unions and streamers.   It’s no secret that European entertainment markets are more heavily regulated than others, with EU law mandating regi
Read more