Paramount+ Announces Upcoming Price Hike for the UK

 Paramount+ is back on the offensive. While things have been quiet as the Paramount Global group recovers from the lengthy, drawn-out M&A process it entered earlier this year, we are finally seeing a resurgence of interest in further developing its streaming presence. They have recently announced two new tiers for the UK and Irish market to expand its current offerings. Brandon Blake, entertainment attorney at Blake & Wang P.A., gives us more information.

 

                                                                               Brandon Blake

 

Two New Tiers

 

Unsurprisingly, Paramount+ will add a Basic tier, their name for the ad-supported offering. It will be priced at $6.45 (£4.99) for the UK and €5.99 in Ireland, which translates to the same dollar amount.

 

Additionally, they will introduce a premium tier at $14.19 (£10.99) for the UK and $12.90 ( €11.99) for Ireland. This tier will expand the standard tier by allowing users access to 4K UHD and 4 concurrent streaming devices.

 

Their existing Standard plan, currently priced at $9.02/$8.60 (£6.99/€7.99) in each market respectively, will rise to $10.30/$9.67 ($10.30/$9.67).

 

Fresh Content as a Lure

 

This expansion will coincide with Paramount’s fresh fall/autumn slate, including the return of the popular show Yellowstone alongside several attractive new properties. UK original series will also be included.

 

While these new tiers will be new to the wider UK area, they have already been rolled out through several of Paramount+’s global markets. However, this will mark one of the first introductions to the European market of the ad-supported tier, which is currently only available in France alongside Mexico, Brazil, Canada, and Australia.

 

In Australia and Canada, almost half of new direct-to-consumer signups have been to the newer offerings, with ad-supported (unsurprisingly) being the most popular choice. The Standard and Premium prices will be discounted until 2 Dec 2024, presumably to drive further uptake to the higher tiers in light of this. We will doubtless see further expansion of this three-tier system to other markets over the coming year.

 

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