Old Brands, New Spaces: Can TV Favorites Conquer Streaming?

As streaming becomes the go-to entertainment service, do the familiar names in TV spaces still have the audience-pulling equity they once did? And do audiences even care? That’s a question that’s been occupying headlines since HBO announced it is returning the HBO brand to its flagship Max streamer. We have our expert entertainment lawyer Los Angeles at Blake & Wang P.A., Brandon Blake, to offer his insight. Brandon Blake The Power of (the Perception of) Quality Many were surprised when HBO made the announcement that, a mere 2 years after rebranding their streaming platform to Max, they would be rolling back the clock and returning to the HBO brand name. Their reasoning was that the HBO brand itself has long b...