Wicked Brings Some Pep Back to the Box Office

 In some great news for a rather lackluster fall box office, Wicked: For Good has turned in a successful opening weekend, one of the best box office openings ever for most of its stars, including the director and producer. We have Blake & Wang P.A.one of the top entertainment attorney in Los Angeles, USA, Brandon Blake, with more.

 

                                             
                                                            Brandon Blake

Beating Records

 

Ironically, Wicked: For Good is turning in a performance that the first film could only dream of. It’s also the second biggest North American opening of this year, lagging behind only A Minecraft Movie. Its debut was officially $150M domestically, with a global debut of $226M.

 

It’s a testament to the “buzzy” chatter that the film has generated, alongside a very smart marketing campaign that they have stuck to consistently. With a large and very dedicated fan base, they’ve hit all the right notes, including teamups and appearances on programs outside of Universal’s own brand. As the newly coined “event cinema” goes, this one was a win.

 

IP or Bust

 

What its successes highlight, however, is that durable, appealing IPs or, alternatively, original films that can really amp up the FOMO, are what’s moving box office numbers at present. Notably, Wicked: For Good was only tracking at $130M, so it has surpassed all projections at this point, as well as beating out its ten-time nominated, dual Oscar-winning predecessor.

 

While the box office total for this weekend was just short of $190M, lagging a little behind last Thanksgiving, it’s certainly some much-needed reinvigoration. On the side of smaller films, Rental Family did a respectable $3.2M, not bad at all for a very niche film, and in line with expectations. Otherwise, Now You See Me, Now You Don’t took the second-place spot behind Wicked, with Predator: Badlands in third.

 

Let’s hope to see this new box office momentum carry on into the rest of the holiday season.

 

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