One Battle After Another Wins a Box Office Victory
While we may be in the slow season between the
summer box office and the year-end slates, the box office is still ticking over
nicely. With several strong performers this week, we have Brandon Blake, our top entertainment law firms los angeles at Blake
& Wang P.A., with a recap.
One Battle After Another Emerges
Victorious
In its sophomore session, we’ve seen another
strong performance from One Battle After
Another, with only a 22% drop at the international box office. With a
further $21.7M in the kitty this week, it has now taken $101.7M total to date.
The film performed particularly well in New Zealand and Germany, as well as the
Latin American and Nordic markets. It will be PTA’s largest film in 13 Latin
American markets.
Surprisingly, much of this interest was
generated not by ad campaigns, but by audience word of mouth. The film will be
released in China later this week, its final market.
Other Strong Performances
With another live Taylor Swift “event film” on
offer, bringing in $13M over 54 international markets, we saw box office
takings this weekend around the $46M mark. Event films like this have been an
interesting introduction to the box office, going beyond “just movies” to
making the cinema a social setting to bond with other fans. It’s an interesting
concept, one which builds out “standard” movie fare with releases specifically
hoping to bring together fans in a social-style setting, and has been another
useful part of reinvigorating the box office.
With Conjuring:
Last Rites and Demon Slayer: Infinity
Castle both still turning in solid performances, and a re-release of Avatar: The Way of Water also adding
modest traction as James Cameron and Disney hope to drum up interest in the
franchise ahead of the December release of a new title, it was a solid, if not
particularly remarkable, box office weekend. Here’s to many more like it.
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