A24’s Babygirl Shifts to Max After Lengthy Theatrical Window

 As the post-pandemic box office recovery accelerated over the past 2 years, we’ve seen over and over again how a smart theatrical release can drive extra value and marketing for streaming releases. After one of the longest theatrical windows of the modern entertainment era, A24’s Babygirl is finally shifting over to streaming on Max. To tell us more, we have Brandon Blake, best entertainment lawyers in Los Angeles at Blake & Wang P.A.

 

                                                                           Brandon Blake

 

121-Day Window

 

Although there is, strictly speaking, no set modern theatrical window as we once saw, with 90 days being the then-standard, we have seen the post-pandemic period slowly default to either 45-day runs or 31-day runs in general. However, there have been plenty of outliers, from Dune and its lengthier windows through to limited releases purely for awards season clout.

 

However, A24’s choice of a 121-day theatrical window for Babygirl is by far one of the longest we’ve seen to date. First released on Christmas Day 2024, by the time it shifts to Max on April 25 this year, it will have spent almost a third of a year exclusively on theater screens. To date, the film has taken $28.1M in the US and $63.8M globally— not too bad for a film with a $20M budget.

 

Awards Attention

 

A24 debuted Babygirl at Venice, subsequently seeing several Golden Globes and other award nominations for lead actress Nicole Kidman, who even took home the Venice Volpi Cup for the film. With strong critical acclaim as well, it’s been a strong performer for the indie studio.

 

Unlike with the Dune movies, it’s not entirely clear why A24 opted for such a long theatrical window for the film, other than the fact that audience demand was (encouragingly) there for it. However, it will be intriguing to see how the lengthy exposure to public imagination performs for it once it makes the streaming shift.

    

 

Comments

Post a Comment

Popular posts from this blog

Netflix Ad Tier Turns in Fantastic Growth

Image
 What a difference half a year can make! With Netflix’s ad-supported subscription tier first launched only 18 months ago, the streamer has managed to nearly double its subscriber base since the start of 2024. Blake & Wang P.A. entertainment lawyer , Brandon Blake, fills in the details. Brandon Blake Impressive Subscriber Gains Netflix’s total subscribers for the ad-supported tier now number 40 million monthly active users. In January 2024, it was 23 million. The streamer was understandably gleeful to reveal this news at its first in-person Upfronts presentation in New York earlier this month. At its first-ever Upfronts presentation, which was held digitally in 2023, the ad tier had 5 million monthly active users.   Additionally, we were told that 40% of active signups now opt for the ad-supported plan, in countries where it is currently available. Of course, much of this can be attributed to a rather kind price ($7 domestically) for this tier, well below most of ...
Read more

We May Have a Timeline for the Lionsgate/Starz Split, Finally

Image
  The pending spin-off of Starz assets from the Lionsgate brand may feel like it’s been in the news forever, especially as we see a flurry of preparatory licensing and deal-making between the two, but there does seem to be a date in sight. Finally! To share the news, we have Brandon Blake, entertainment attorney at Blake & Wang P.A.                                                                     Brandon Blake   Spring (at the Earliest)   While the pending deal is still in regulatory review, Lionsgate CEO Jon Felthimer announced last week that they still believe they are on track to see the full separation in spring this year. It may even be as early as April.   There is a small delay currently, as the proxy needs to be updated with last quarter’s financials, which inevitably ad...
Read more

New Joker Movie Gains Chinese Release Date

Image
  Joker: Folie à Deux has managed to net itself a Chinese release date, which is still notably difficult for many newer Hollywood properties to leverage in the post-pandemic entertainment environment. This new development is, perhaps, most notable because the original Joker movie itself was never launched on Chinese shores. Brandon Blake, entertainment attorney at Blake & Wang P.A., has the full details for us.                                                                          Brandon Blake October Release The movie will open in Chinese cinemas on October 16, two weeks after its widespread release date, shortly after the so-called Golden Week for that market. The film, starring Joaquin Phoenix and Lady Gaga, made its global debut at the Venice Film Festival, earning a 12-minute standi...
Read more